Reach

Every account read overnight, every problem listed

Each night the platform reads your Google Ads and Meta accounts and lists what is wasting money or has quietly broken, with the figures behind each finding. Nothing changes until you press a button.

A list of overnight findings: a sale import that has gone quiet, a search term with spend and no leads, and a budget changed three times

What it does

Wasted spend

Search terms that spend and bring no leads, and the same search term served by several ad groups, each named with its figures.

Tiring adverts, budgets off pace

Adverts whose results are fading, and budgets running ahead of or behind the month.

Conversion tracking that drifts

A conversion feed that goes quiet, a value that suddenly changes, or a fall in your most important conversion is marked Critical.

Told at once

A Critical finding is emailed the moment it is found. Everything else arrives as one list each morning.

One button, your decision

Each finding carries its figures, one button and a Dismiss. It leaves the list by itself when the figures recover.

A search term that spends and brings nothing

“free debt advice” has cost £86.40 over 41 clicks in 30 days and produced no leads, by your count or by Google’s. It is still spending about £3 a day.

The finding shows the window, the spend, the trend and the ad group. One button adds it as a negative keyword, checked with Google first and logged.

One finding opened: a search term that spent £86.40 over 41 clicks with no leads, the figures behind it, and one button to add it as a negative keyword

A sales feed that went quiet

Your CRM sends each sale back to Google Ads so its bidding can learn which leads become customers. One Friday the import stops. Nothing looks wrong in the account, but the bidding is now learning without your sales.

The platform knows that feed reports on weekdays. After two silent weekdays it marks the feed Critical and emails you that morning. Feed health then shows every conversion action as green, amber or red until it is mended.

Feed health for three conversion actions, marked green, amber and red, and the alert email sent when the sale import went silent

What you see in the report

Open findings
Each with a Critical or Warning badge, the figures behind it and when it was first and last seen.
Feed health
Every conversion action, the days since it last reported and this month’s count.
Budget changes
Each one with who made it, read from Google’s own history.
Gone and dismissed
A finding leaves the list when the figures recover, or when you dismiss it.

Find out what last night’s read would list

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