All four stages
Consent is kept with its wording and time. Every message is checked before it goes and kept afterwards. The record for one person, or for everyone, is a click away.
Each channel’s consent is kept with the wording the person saw, the form they saw it on and the time.
Consent, opt-outs, the undeliverable list, your send window and the account’s status. Every message, every time.
Everything sent to one person, how each message could be opted out of and what they did. Printable, and as a file.
The suppression list, the consent register and the marketing sent in a period, each as a file. Every download is logged.
You set how long data is kept. Nothing is deleted or anonymised on your behalf.
A customer writes to ask what you have sent them and on what basis. You open their page and print the marketing record: the consent they gave and its wording, each message, and the day they opted out of texts.
When your compliance team wants the same for everyone, the three registers download as files. Each download is logged with who took it and when.
Jo replies STOP to a text at seven in the evening. The opt-out is recorded at once. Jo is part-way through a sequence, with another text due the next morning.
When that step comes round, the check finds the opt-out and the text is not sent. It is recorded as held back, with the reason. Jo’s emails carry on, because Jo did not opt out of those.
The consent record and the registers are the first thing we show. Then fourteen days with your own data. No card.
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