All four stages
See what each pound and each message earned
Advertising, email, texts, forms and pages on one overview. Cost per lead and per sale by source, your own pipeline with a forecast, and rates worked on delivered.
All four stages
Advertising, email, texts, forms and pages on one overview. Cost per lead and per sale by source, your own pipeline with a forecast, and rates worked on delivered.
Paid advertising, email and SMS, forms and pages, each a card that opens its own report.
Where every application came from, with the spend and the cost of each application and each sale where it is known.
Your own lead stages, a forecast for each, and revenue counted at the final stage.
Rates are on delivered, never on sent. Automated opens are left out. A figure nobody holds is a dash, not a nought.
Tables download as files, and the same figures are available through the API for Looker.
Last month’s 284 applications came from five places. Google Ads produced 29 sales at £258 each. Meta produced 2 at £469. A leaflet with a QR code cost £400 and produced one.
Email, text and refer-a-friend have no advertising spend, so their cost per sale is a dash. Nothing is estimated to fill a gap.
One campaign has 118 leads. 21 are paid out, which is revenue of £31,500. The other 97 are part-way through your stages.
You give each stage a forecast, so 14 leads at Offer count for 70% of their value. The report shows £36,600 expected beside the revenue already in.