Re-engage

Follow-up that starts itself and knows when to stop

A sequence is a list of emails, texts and waits. It starts on a form, a date, a file or a status from your CRM, and stops the moment someone completes or opts out.

A sequence drawn as a flow: enrolled when an application is left for an hour, a text, a two-day wait, an email, and where it stops

What it does

Starts by itself

A form sent, an application left unfinished, a file imported, a renewal date coming up, a referral, or a status from your CRM.

Stops by itself

Completed, converted, opted out or marked do not contact. Every send step checks again before anything goes.

Every message in order

The whole sequence is shown as it will go out, with the day each message is sent. An expired offer is seen and swapped in place.

See what is queued

How many emails and texts are due in the next day, week and fortnight, so you can check the wording before it goes.

The application left at step three

An applicant leaves a secured-loan form unfinished. After an hour the sequence sends a text with a link back to where they stopped. Two days later, an email. On day five, the offer of a call.

If they finish the form at any point, the sequence stops and nothing more is sent.

Every message in a sequence in order: the day it goes, the channel, its subject, and a link to edit it

An offer that ends on Friday

Step three of a running sequence mentions an offer that ends this week. The queue shows 36 emails due in the next 24 hours and 148 in all.

You open the step, swap the email for the new one and save. Everyone still to reach that step gets the new wording.

What is queued in a sequence: 148 emails and 92 texts still to go, and a bar for each day of the next fortnight
Refine

AI suggestions, tested before they are trusted

Each sequence shows where people move on and where they stop. Ask, and AI reads those figures and the wording of your messages and suggests what to change next.

01

See the journey

Step by step: how many people reached it, opened, clicked, replied, applied and became customers, and why the rest left.

02

Ask for suggestions

AI proposes one to three changes with its reasons: a clearer subject line, a shorter wait, a different channel. Nothing about any person is sent to it.

03

Test one change

Version B of that step runs beside the original for a share of new people. Nothing starts until you press Start.

04

Keep what works

Neither version is called ahead until both have reached 200 people. Keep the winner, and the sequence keeps its history of refinements.

What you see in the report

Running, completed, stopped
With the reason each run stopped.
For each step
How many it has sent and how many are queued for it.
By sequence
Delivered, opened, clicked and opted out, with callbacks booked.
On the contact
Each person’s timeline shows every step, when it went and why a run stopped.
The journey
What every step produced, from reached to became a customer, with any test of a change beside it.

Tell us where your leads go quiet

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